Demo report · sample data
What a Traffic Insights iGaming traffic report looks like
Below is a complete example: quality score, KPIs, cohorts and ROAS, a GEO leaderboard, affiliate scoring, red flags and traffic valuation. This is exactly what you get on your own export or connected source. Running it on your data requires the $5/month subscription.
Overall quality score
68/100
The traffic is buyable: the DE and CA core pays back and is growing, but 23% of budget sits in segments below 0.7 ROAS. After cutting two sources the expected portfolio ROAS is about 1.62.
Spend
$184,260
FTD
2,418
Revenue (NGR)
$271,940
ROI
148%
CPA
$76.2
ROAS, FTD and CPA by week
GEO leaderboard
| GEO | Score | FTD | CPA | ROAS | vs benchmark | Action |
|---|---|---|---|---|---|---|
| DE | 87 | 612 | $92 | 1.71 | +18% | scale |
| CA | 74 | 388 | $108 | 1.42 | +6% | scale |
| PL | 61 | 504 | $48 | 1.12 | -4% | test |
| BR | 44 | 706 | $21 | 0.83 | -22% | test |
| IN | 22 | 208 | $9 | 0.31 | -61% | cut |
Affiliate and buyer scoring
Red flags and anomalies
buyer_19: 94% of FTDs never make a second deposit vs 61% average
Check the source and registration quality for W25–W27.
IN: CPA $9 with ROAS 0.31 — cheap traffic that does not pay back
Cut it or move to RevShare with no guarantees.
push_mix_b: 78% of deposits land on a single weekday
Looks like incentive or bonus hunting — request an hourly breakdown.
Cohort analysis
| Period | Segment | FTD | Deposits | ROAS |
|---|---|---|---|---|
| W23 | DE | 96 | $41,200 | 1.38 |
| W23 | BR | 168 | $12,900 | 0.74 |
| W24 | DE | 112 | $52,700 | 1.55 |
| W24 | PL | 121 | $18,400 | 1.09 |
| W25 | DE | 134 | $64,100 | 1.71 |
| W25 | IN | 88 | $2,300 | 0.29 |
Strengths
- ROAS grew from 0.71 to 1.48 over 6 weeks without CPA inflation
- DE and CA stay above benchmark on deposit per player
- Two buyers deliver 52% of FTDs at ROAS above 1.5
Problems
- IN and push_mix_b drag total ROAS down by ~0.19
- Repeat deposits sag across all Tier-3 GEOs
- 21% of rows have no campaign tag — attribution is incomplete
Analyst recommendations
- check_circleScale DE and CA by +30% budget, keep CPA under $110
- check_circleTurn off IN and push_mix_b, reallocate to buyer_07
- check_circleNegotiate CPA $85 + 15% RevShare on DE instead of pure CPA
- check_circleEnforce campaign tagging before the next export
Traffic valuation
CPA
$78–92 per FTD on DE/CA
RevShare
32–38% NGR given repeat deposits
Hybrid
$55 CPA + 20% RevShare — best risk balance
CPM
$6.4–7.1 at the current CR
Want this report on your own data?
The $5/month subscription unlocks your own uploads and connected sources, unlimited projects and reports. It covers compute and AI models and funds further development. Cancel anytime.