Product updates
What we shipped in Traffic Insights: source integrations, data quality, cohort analysis, GEO scoring and anomaly detection.
hubv2.1Product update··7 min
Traffic Insights v2.1 — MCP agent access, private Google Sheets via OAuth, segment scoring and clearer red flags
Release notes for Traffic Insights v2.1: a read-only MCP server so Claude, ChatGPT and other assistants can query your projects, private Google Sheets access through your Google account, scoring for affiliates, sources, campaigns and offers, KPI checks straight from integrations, plain-language anomaly explanations, an in-app guide and legal pages.
- check_circleRead-only MCP server for Claude, ChatGPT and other assistants
- check_circleOAuth login and per-account isolation for agent access
- check_circlePrivate Google Sheets through your own Google account
- check_circleScoring for affiliates, sources, campaigns and offers, not only GEO
- check_circleKPI check directly on a connected integration
- check_circleAnomalies explained in plain language with the segment involved
rocket_launchv2.0Product update··9 min
Traffic Insights v2.0 — what changed: integrations, data quality, GEO scoring and cohorts
Full release notes for Traffic Insights v2.0: Google Sheets and MMP integrations (AppsFlyer, Adjust, Branch), schema templates, pre-analysis validation, currency conversion, deterministic cohort analysis, GEO leaderboard with benchmarks and anomaly detection.
- check_circleGoogle Sheets integration with sheet picker and re-sync
- check_circleAppsFlyer, Adjust and Branch MMP connectors
- check_circleSchema templates for Keitaro, Binom and AdsBridge exports
- check_circlePre-analysis data validation and quality score
- check_circleAutomatic currency conversion to USD
- check_circleDeterministic cohort analysis (ROAS / ROI by cohort)