Expert guides on iGaming traffic
Senior Traffic Analyst–level material: quality metrics, deal models, GEO tiers, anti-fraud and cohort analysis.
How to measure iGaming traffic quality: FTD, CR, retention and LTV
The metric stack a Senior iGaming Traffic Analyst uses to judge affiliate traffic quality: click→reg, reg→FTD, average first deposit, D7/D30 retention and LTV, with benchmark ranges by GEO tier.
CPA vs RevShare vs Hybrid: choosing the right iGaming deal model
How CPA, RevShare and hybrid deals price iGaming traffic, which model fits which traffic profile, and the market rate ranges to expect by GEO tier before you negotiate.
iGaming GEO tiers explained: rates, payment methods and regulation
What separates Tier-1, Tier-2 and Tier-3 iGaming GEOs: deposit size, CPA ranges, dominant payment rails, KYC friction and licensing regimes that decide whether traffic converts.
Spotting fraud and incentivised traffic in an affiliate report
The patterns advertisers use to flag incentivised traffic, bonus abuse and account duplication in iGaming — and how to audit your own data before the advertiser does it for you.
Cohort analysis for iGaming traffic: from raw export to decisions
How to build GEO and period cohorts from an affiliate export, which columns matter, how to read retention and payback curves, and what decisions each pattern should trigger.